By Lala
A week ago Mango launched it’s spring-summer collection at MNAC (The National Museum of Contemporary Art), in Bucharest. Naturally I had to see what the brand Mango has got to do with art. Apparently nothing. The representatives said that they found the location suited for the show, from a space and light point of view, not necesarily because they wanted an association with art. Nevertheless at the same event, whether intended or not, an artistic association did occure. Some food “artists”mixed together cream, fruit and pastry, with their bare hands, into a spontanous pile of ...sweet stuff that looked grose but sort of like a work of food art. At the end the public was invited to have a taste. Surprisingly enough everybody ligned up to get a portion of the deranged looking work of cake. Cool thing to see at such a fancy event, though personally I was hoping for a messy food fight. Oh well...
A week ago Mango launched it’s spring-summer collection at MNAC (The National Museum of Contemporary Art), in Bucharest. Naturally I had to see what the brand Mango has got to do with art. Apparently nothing. The representatives said that they found the location suited for the show, from a space and light point of view, not necesarily because they wanted an association with art. Nevertheless at the same event, whether intended or not, an artistic association did occure. Some food “artists”mixed together cream, fruit and pastry, with their bare hands, into a spontanous pile of ...sweet stuff that looked grose but sort of like a work of food art. At the end the public was invited to have a taste. Surprisingly enough everybody ligned up to get a portion of the deranged looking work of cake. Cool thing to see at such a fancy event, though personally I was hoping for a messy food fight. Oh well...
Photo from the Mango show at MNAC,by Cornel Lazia
Another thing is that all that food play reminded me of Jennifer Rubell, food artist and the niece of Steve Rubell (owner of infamous Studio 54), who at the end of 2009, to celebrate the opening of Art Basel Miami, put together a doughnut art installation called Old fashioned. In detail- she hang over 1500 doughtnuts on a wall and invited everyone to have a bite and take their own conclusions from the art piece. Fresh doughnuts were delivered every day, for the wall, by Donkin Doughnuts. Bon artpetit! Oh and if you have apetite for more info about Jennifer R click on the following http://www.theimagist.com/node/4076
Edible doughnuts installation-picture taken from the site www.eatmedaily.com
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